Update: 20.06.2023

Last week: 23 week 2023 (05.06.2023 - 11.06.2023)

Last full month: May 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 67 484 0.6% 2.8% 0 16 417 558 -0.3% 3.0% -0.1 1.5%
MoM 314 266 -7.9% 2.7% 0.1 78 260 736 -9.2% 3.0% 0.1 -11.7%
YTD 2 108 452 -63.5% 2.7% -3.3 549 699 724 -51.9% 3.2% -2.5 -19.3%
MAT 6 173 538 -59.6% 3.3% -3.5 1 426 881 190 -49.2% 3.5% -2.7 -16.9%
DEXALGIN
WoW 18 747 12.6% 0.4% 0 9 390 657 13.4% 1.2% 0.1 3.2%
MoM 70 403 -4.2% 0.4% 0 35 705 181 -5.7% 1.1% 0 -6.4%
YTD 390 137 -60.6% 0.4% -0.4 204 303 609 -49.9% 1.1% -1 -11.2%
MAT 986 086 -53.3% 0.4% -0.4 482 988 633 -42.3% 1.2% -0.8 -10.9%
ESPUMISAN (ADULTS)
WoW 56 382 2.9% 38.5% -1.6 33 093 177 2.2% 44.7% -2.7 7.3%
MoM 234 994 -8.3% 39.9% -0.8 139 083 566 -10.3% 47.2% -1 -6.5%
YTD 1 261 303 -50.0% 39.9% -19.4 779 105 560 -38.6% 48.6% -16 -25.7%
MAT 3 023 789 -45.6% 43.5% -18.7 1 718 617 684 -36.3% 50.8% -16.7 -22.2%
ESPUMISAN BABY
WoW 20 681 0.7% 31.4% -1.2 15 211 252 0.3% 46.0% -1.8 4.5%
MoM 88 210 -3.1% 31.2% 0.8 64 888 584 -4.4% 46.3% 0.4 -5.6%
YTD 475 562 -36.0% 30.2% -9.6 361 591 090 -20.7% 46.3% -6.8 -15.7%
MAT 1 158 408 -29.8% 32.7% -7.8 811 172 726 -18.2% 47.3% -6.9 -13.2%
FASTUM
WoW 14 625 -8.4% 0.8% -0.1 8 760 499 -9.5% 2.1% -0.3 2.5%
MoM 63 863 -2.5% 0.8% 0 38 550 590 -3.7% 2.1% 0 -1.8%
YTD 338 972 -40.7% 0.9% -0.5 206 002 745 -28.5% 2.3% -0.5 -8.1%
MAT 807 523 -38.3% 0.9% -0.5 464 175 018 -26.5% 2.3% -0.6 -5.7%
IODOMARIN
WoW 64 630 0.9% 22.7% -0.5 11 637 253 0.9% 9.0% -0.4 3.1%
MoM 278 114 -12.9% 22.8% -0.7 50 418 337 -13.4% 9.3% -0.4 -10.4%
YTD 1 561 088 11.9% 22.7% 4.5 287 254 177 2.0% 9.2% 0.9 -10.2%
MAT 3 458 821 3.6% 22.7% 2.2 645 607 692 0.2% 9.5% 0.2 -6.4%
LIOTON
WoW 23 548 18.4% 2.1% 0.3 28 546 433 15.4% 4.7% 0.5 4.0%
MoM 87 753 2.4% 1.9% 0.1 111 552 357 2.7% 4.5% 0.1 -1.9%
YTD 408 836 -41.4% 1.7% -0.8 514 282 742 -26.7% 4.4% -0.6 -15.8%
MAT 962 833 -41.9% 1.8% -0.9 1 120 549 390 -26.4% 4.3% -1.2 -14.4%
MEZYM
WoW 204 822 6.2% 17.9% -0.2 32 869 035 7.1% 12.4% 0.2 7.5%
MoM 872 278 -9.5% 17.5% -0.3 137 817 081 -8.4% 12.2% 0 -7.7%
YTD 4 888 743 -53.5% 18.5% -11.5 769 328 322 -52.2% 12.7% -8.9 -24.7%
MAT 11 724 594 -49.6% 19.7% -11.1 1 805 264 056 -46.7% 13.7% -8.8 -21.1%
MIG 400
WoW 120 750 2.3% 2.7% 0 16 735 834 3.2% 2.1% 0 3.2%
MoM 527 573 -10.5% 2.6% -0.1 70 395 910 -5.3% 2.1% 0 -6.4%
YTD 2 711 245 -37.3% 2.5% -1 341 616 160 -32.6% 1.9% -0.8 -11.2%
MAT 6 784 385 -36.0% 2.7% -1.1 829 265 277 -31.4% 2.1% -0.9 -10.9%
PROSTAMOL
WoW 20 899 14.3% 14.0% 1.3 31 507 796 17.9% 15.4% 1.9 3.5%
MoM 84 284 -5.7% 13.2% 0.7 123 239 043 -5.7% 14.1% 0.5 -10.3%
YTD 471 843 -47.0% 13.1% -8.1 702 098 592 -43.9% 14.4% -8.1 -14.2%
MAT 1 128 843 -45.9% 14.3% -8.9 1 615 109 655 -41.9% 15.3% -9.3 -12.2%
RESPERO MYRTOL
WoW 17 456 8.7% 7.8% 0.9 9 065 086 7.4% 7.6% 0.8 -3.9%
MoM 74 512 -16.4% 6.6% -0.2 39 266 715 -17.3% 6.6% -0.5 -13.9%
YTD 485 553 -28.4% 6.9% -2 268 617 260 -14.9% 7.6% -1.1 -8.1%
MAT 1 108 578 -9.5% 7.4% -0.3 576 573 803 2.4% 7.9% 0.3 -5.2%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 2 108 452 -63.5% 2.7% -3.3 549 699 724 -51.9% 3.2% -2.5 -19.3%
DEXALGIN 390 137 -60.6% 0.4% -0.4 204 303 609 -49.9% 1.1% -1 -11.2%
ESPUMISAN (ADULTS) 1 261 303 -50.0% 39.9% -19.4 779 105 560 -38.6% 48.6% -16 -25.7%
ESPUMISAN BABY 475 562 -36.0% 30.2% -9.6 361 591 090 -20.7% 46.3% -6.8 -15.7%
FASTUM 338 972 -40.7% 0.9% -0.5 206 002 745 -28.5% 2.3% -0.5 -8.1%
IODOMARIN 1 561 088 11.9% 22.7% 4.5 287 254 177 2.0% 9.2% 0.9 -10.2%
LIOTON 408 836 -41.4% 1.7% -0.8 514 282 742 -26.7% 4.4% -0.6 -15.8%
MEZYM 4 888 743 -53.5% 18.5% -11.5 769 328 322 -52.2% 12.7% -8.9 -24.7%
MIG 2 711 245 -37.3% 2.5% -1 341 616 160 -32.6% 1.9% -0.8 -11.2%
PROSTAMOL 471 843 -47.0% 13.1% -8.1 702 098 592 -43.9% 14.4% -8.1 -14.2%
RESPERO MYRTOL 485 553 -28.4% 6.9% -2 268 617 260 -14.9% 7.6% -1.1 -8.1%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 6 173 538 -59.6% 3.3% -3.5 1 426 881 190 -49.2% 3.5% -2.7 -16.9%
DEXALGIN 986 086 -53.3% 0.4% -0.4 482 988 633 -42.3% 1.2% -0.8 -10.9%
ESPUMISAN (ADULTS) 3 023 789 -45.6% 43.5% -18.7 1 718 617 684 -36.3% 50.8% -16.7 -22.2%
ESPUMISAN BABY 1 158 408 -29.8% 32.7% -7.8 811 172 726 -18.2% 47.3% -6.9 -13.2%
FASTUM 807 523 -38.3% 0.9% -0.5 464 175 018 -26.5% 2.3% -0.6 -5.7%
IODOMARIN 3 458 821 3.6% 22.7% 2.2 645 607 692 0.2% 9.5% 0.2 -6.4%
LIOTON 962 833 -41.9% 1.8% -0.9 1 120 549 390 -26.4% 4.3% -1.2 -14.4%
MEZYM 11 724 594 -49.6% 19.7% -11.1 1 805 264 056 -46.7% 13.7% -8.8 -21.1%
MIG 6 784 385 -36.0% 2.7% -1.1 829 265 277 -31.4% 2.1% -0.9 -10.9%
PROSTAMOL 1 128 843 -45.9% 14.3% -8.9 1 615 109 655 -41.9% 15.3% -9.3 -12.2%
RESPERO MYRTOL 1 108 578 -9.5% 7.4% -0.3 576 573 803 2.4% 7.9% 0.3 -5.2%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 67 484 0.6% 2.8% 0 16 417 558 -0.3% 3.0% -0.1 1.5%
DEXALGIN 18 747 12.6% 0.4% 0 9 390 657 13.4% 1.2% 0.1 3.2%
ESPUMISAN (ADULTS) 56 382 2.9% 38.5% -1.6 33 093 177 2.2% 44.7% -2.7 7.3%
ESPUMISAN BABY 20 681 0.7% 31.4% -1.2 15 211 252 0.3% 46.0% -1.8 4.5%
FASTUM 14 625 -8.4% 0.8% -0.1 8 760 499 -9.5% 2.1% -0.3 2.5%
IODOMARIN 64 630 0.9% 22.7% -0.5 11 637 253 0.9% 9.0% -0.4 3.1%
LIOTON 23 548 18.4% 2.1% 0.3 28 546 433 15.4% 4.7% 0.5 4.0%
MEZYM 204 822 6.2% 17.9% -0.2 32 869 035 7.1% 12.4% 0.2 7.5%
MIG 120 750 2.3% 2.7% 0 16 735 834 3.2% 2.1% 0 3.2%
PROSTAMOL 20 899 14.3% 14.0% 1.3 31 507 796 17.9% 15.4% 1.9 3.5%
RESPERO MYRTOL 17 456 8.7% 7.8% 0.9 9 065 086 7.4% 7.6% 0.8 -3.9%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 314 266 -7.9% 2.7% 0.1 78 260 736 -9.2% 3.0% 0.1 -11.7%
DEXALGIN 70 403 -4.2% 0.4% 0 35 705 181 -5.7% 1.1% 0 -6.4%
ESPUMISAN (ADULTS) 234 994 -8.3% 39.9% -0.8 139 083 566 -10.3% 47.2% -1 -6.5%
ESPUMISAN BABY 88 210 -3.1% 31.2% 0.8 64 888 584 -4.4% 46.3% 0.4 -5.6%
FASTUM 63 863 -2.5% 0.8% 0 38 550 590 -3.7% 2.1% 0 -1.8%
IODOMARIN 278 114 -12.9% 22.8% -0.7 50 418 337 -13.4% 9.3% -0.4 -10.4%
LIOTON 87 753 2.4% 1.9% 0.1 111 552 357 2.7% 4.5% 0.1 -1.9%
MEZYM 872 278 -9.5% 17.5% -0.3 137 817 081 -8.4% 12.2% 0 -7.7%
MIG 527 573 -10.5% 2.6% -0.1 70 395 910 -5.3% 2.1% 0 -6.4%
PROSTAMOL 84 284 -5.7% 13.2% 0.7 123 239 043 -5.7% 14.1% 0.5 -10.3%
RESPERO MYRTOL 74 512 -16.4% 6.6% -0.2 39 266 715 -17.3% 6.6% -0.5 -13.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs